Thermo
Fisher
Serving the scientific community with considered design — a beacon experience and re-imagined search to help cancer scientists find the right antibody.
Serving the scientific community with considered design — a beacon experience and re-imagined search to help cancer scientists find the right antibody.
Our work on Thermo Fisher’s Antibody experience had two purposes. First, Thermo Fisher wanted a beacon experience — illustrating how their entire platform could evolve to more effectively help cancer scientists purchase antibodies. Second, we needed to ship search improvements that worked today.
We took a step back. What was missing wasn’t features or UI polish — it was a careful consideration of how scientists make decisions throughout their journey.
After talking to several scientists and subject-matter experts, we synthesized the journey of a scientist’s entire experimental process. Using that as a framework, we zoomed in to the key stages of purchase — knowing the experience could later expand to address the broader needs of the experiment.
The resulting journey — Find → Decide → Buy — and the scientist’s particular considerations at each point shaped what each step of the experience needed to accomplish.
From the journey work, we delivered re-imagined search capabilities that drove a faster, clearer purchasing experience — tuned to how scientists actually evaluate antibodies for their work, not how a typical e-commerce site assumes shoppers behave.